The Future of Energy is Snackable
FocusFuel turns energy into a fun, portable impulse purchase — caffeine gummies built for modern retail shelves.
3 FLAVORS1 BUNDLE
Retail Launch Bundle
Mix & match flavors. Buy any 2 caddies, get 1 free — your cheapest caddy comes off automatically at checkout.
A brand retailers are already buying into.
2,500+
Projected doors in 2026
40%
DTC customer retention
40M+
Creator reach
Now landing in
Backed by 40M+ in creator & influencer reach across YouTube, TikTok, and Twitch.
Built to move off the shelf.
A new energy format with impulse-purchase economics.
New Gummy Energy Format
Caffeine, but candy. The category consumers actually want to share.
Impulse-Friendly
Eye-catching pouch, snackable price point, instant grab-and-go.
No Refrigeration
Shelf-stable. Ships, stocks, and merchandises anywhere.
Portable
Pocket-sized pouches built for the modern customer's day.
Better Margins
Competitive vs energy drinks & shots. Higher take per facing.
Flexible Merchandising
Countertop, peg, end-cap, snack aisle — one SKU, many wins.
Gen Z & Millennial Magnet
Built for the consumers driving energy category growth.
Builds Basket Size
Pairs with snacks, sodas, sports drinks & checkout impulse.
Shareable Format
TikTok-ready packaging that drives in-store discovery.
One SKU. Six ways to win.
Flexible merchandising that drops into any store layout.
Countertop
12-unit caddy designed to live next to the register.
Checkout Impulse
Pouch-friendly footprint for last-second grabs.
Peg Wall
Hang-tab ready. Plug into existing energy walls.
Snack Aisle
Cross-merchandise with chips, candy, jerky, sodas.
Convenience Counter
Built for high-velocity c-store environments.
Gym & Pro Shop
Small-format energy that fits every floor plan.
Better-for-you energy that fits in your pocket.
The candy & energy drink disruptor — competitive vs. 5-Hour Energy, Rev Gum, and Red Bull.
Great Taste
Candy-like flavor with just 12 cal & 2g sugar per gummy. Clean ingredients, no compromise.
All Natural Energy
50mg of Green Tea + Guarana per gummy. Plus Alpha GPC, Lion's Mane & Ashwagandha for focus.
Grab & Go
No refrigeration. No melting. Pocket-sized energy that ships, stocks, and sells anywhere.
83%
of Gen Z & Millennials want energy without energy drinks
2g
sugar · 12 calories per gummy
5
flavors — Watermelon, Peach, Blue Razz, Green Apple, Strawberry Lemonade
Modular Retail Packaging
One brand. Every format.
Individual
4-CT Pack
$2.99–$3.49 MSRP
Shelf-Ready
3-PK & 6-PK Boxes
$8.99–$20.99
Club & Caddy
12-PK Caddy / 9 & 15-PK Club
$35.49+
Need something bigger?
For chains, distributors, custom programs, and larger retail opportunities — let's build a launch plan.
- • Custom POG & display programs
- • Net terms & volume pricing
- • Co-op marketing & creator support
- • Drop-ship & DSD partners